Apple has unveiled a brighter look for the user interface of its smart device iOS operating system - the first to be overseen by its design chief Jony Ive.
New Software, iOS 7
- The new software designated iOS 7 and announced at Apple's annual developers' conference in San Francisco, sports a streamlined design, employs translucency and a fresh palette of colors, and features animation in apps.
- The aim is to make the system look "cleaner" to help "elevate" users' content.
- It involves a shift away from skeuomorphism - the use of leather, wood and other real-world inspired textures and artifacts in apps.
- A similar change has also been made to the OS X system for Mac computers.
- Parallax effect is introduced which means icons shift against the background image as an iPhone-user tilts their handset one way and another, based on feedback from the device's accelerometer sensor.
- The new version is almost unrecognizable, which will make it polarising,
- Some people will love that their phone feels new and different, while others will be disoriented by the newness.
- Finding your Settings app is hard when the icon has totally changed, and the many people who easily get disoriented by their gadgets may well have a negative experience.
- On the other hand, this is a clear statement from Apple that it acknowledges the need to refresh the user interface and is willing to do something pretty dramatic.
Features of iOS 7-
- Automatic app updates.
- A swipe-up Control Center feature which brings together frequently used functions such as turning on wi-fi or bluetooth, adjusting the volume, and using the iPhone as a torch.
- The ability to carry out searches via Microsoft's Bing service within the voice-controlled Siri app, which also features new voices.
- An anti-theft measure which requires a user to enter an associated ID and password before being able to deactivate a device's Find My iPhone feature.
- Redesigned fonts to create the appearance of sharper text.
iTunes Radio
- The firm has also announced a streaming music service i.e. iTunes Radio offering access to themed stations which can be tailored according to a person's listening history on iTunes, as well as tracks from specific bands including unreleased exclusives,which they do not own.
- Apple suggested it was a way for users to "discover new music", and the firm will promote the ability to buy songs that a user likes via its store.
- The feature is accessible through iOS 7's music app as well as iTunes software for Macs, PCs and Apple TVs. It poses a challenge to Last.fm, Pandora, Spotify and other similar products.
- The launch comes a month after Google unveiled Play Music All Access, a similar facility for Android devices. But unlike the search firm's pay-to-use model, Apple is making iTunes Radio accessible without charge if users are willing to listen to adverts, as well as an ad-free option to consumers who buy an iTunes Match subscription.
Cylindrical Mac Pro
- In addition to the iOS revamp, Apple also showed off the next version of its operating system for Macintosh computers, which will be called Mavericks - ending its tradition of naming its OS updates after types of big cat.
- The software now includes the ability to access the firm's mapping software via a new app, read books bought from its iBooks store, and tag files - in a similar fashion to Evernote and OneNote - to make it easier to call up documents that share information in common.
- A decision to revamp the look of its Calendar software, ditching the current version's use of a leather and torn paper design, also drew applause from the audience of software developers at the San Francisco announcement.
- Apple also announced new laptops using Intel's Haswell processors, as well as a redesigned Mac Pro desktop which will use Intel's Xeon E5 CPU (central processing unit) and two FirePro GPUs (graphics processing units) made by AMD.
- Apple noted that the cylindrical Mac Pro was "one-eighth the volume" of its previous model and could support up to three 4K resolution displays.
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